Threat actors may use an existing, legitimate external Web service to exfiltrate data rather than their primary command and control channel. Popular Web services acting as an exfiltration mechanism may give a significant amount of cover due to the likelihood that hosts within a network are already communicating with them prior to compromise. Firewall rules may also already exist to permit traffic to these services.
This type of attack technique cannot be easily mitigated with preventive controls since it is based on the abuse of system features.